傳媒專業(yè)是美國乃至全球前途最光明的專業(yè)之一，很多傳媒系學(xué)生向往去美國留學(xué)。去美國就讀讀傳媒專業(yè)的同學(xué)，一定會(huì)對(duì)未來的職業(yè)發(fā)展要求很高，下面筆者將推薦美國幾所知名院校，大家快來看一看吧。

一 、哥倫比亞大學(xué)

(1) 新聞學(xué)院 ：新聞學(xué)院只開設(shè)新聞學(xué)碩士(MA/MS in Journalism) 和傳播學(xué)博士(Phd in Communication) 而新聞學(xué)申請難度很大 所以要想申請哥大的新聞學(xué)一定慎重考慮。

 

 

 

 

(2)職業(yè)進(jìn)修學(xué)院 School of Professional Studies，縮寫SPS

專業(yè)：戰(zhàn)略傳播 Strategic Communication 這個(gè)項(xiàng)目錄取難度要小一些 可以考慮

官網(wǎng)：http://sps.columbia.edu/international/programs-at-sps

http://sps.columbia.edu/communication/master-of-science-in-strategic-communication

 

 

申請截止時(shí)間：1.15 3.15 5.15 要求托福100+

申請要求

 

 

二、 西北大學(xué)

麥迪爾新聞學(xué)院(Medill School of Journalism)

整合營銷傳播(Master of Science in Integrated Marketing Communications)

西北大學(xué)整合營銷傳播碩士(Master of Science in Integrated Marketing Communications)為期15個(gè)月(全日制)，共5個(gè)Quarter，該項(xiàng)目還有非全日制和遠(yuǎn)程教育項(xiàng)目;要求申請者本科畢業(yè)，不限專業(yè)背景，被錄取的學(xué)生多擁有以下專業(yè)背景，如傳播學(xué)、廣告學(xué)、市場營銷、商學(xué)、經(jīng)濟(jì)學(xué)與新聞學(xué)，不要求但建議擁有相關(guān)領(lǐng)域工作經(jīng)驗(yàn)，新生中約2/3的學(xué)生有相關(guān)工作經(jīng)驗(yàn)，本科畢業(yè)后計(jì)劃直接入讀該項(xiàng)目的申請者，需擁有優(yōu)秀的本科成績，要求參加受邀面試，如無法參加校園面試，需參加視頻面試。國際學(xué)生可申請Merit-based獎(jiǎng)學(xué)金，無需單獨(dú)申請。該項(xiàng)目每年招約124人。

官網(wǎng)：http://www.medill.northwestern.edu/imc/

課程：

Core courses

Consumer Insight

Financial Accounting

IMC Strategic Process

Marketing Management

Statistics and Marketing Research

Elective courses

Analytic Techniques

Brand Communication Decisions

Brand Equity

Building Brands with Creative Ideas

Communications and Content Marketing

Consumer Insight for Digital Experiences

Crisis Communications

Customer Value Innovation

Data Governance: Critical Issues in Digital Marketing Communications

Data Management

Digital Analytics

Digital, Social and Mobile Marketing

Digital Strategy

Entertainment Marketing and Analytics

Global Brand Communication Management

Global Perspectives

IMC Law, Policy and Ethics

IMC Leadership

Internal Communications

International Enterprise IMC Innovation (Chile)

Introduction to MarTech

Introduction to Strategic Communications

Investor Relations

Machine Learning for IMC

Media Economics and Technology

Managing Integration

Marketing Mix Analysis

Marketing Public Relations

Marketing Technologies

Media Automation

Media Strategy

Practicum in Media and Technology

Segmentation and Lifetime Value

Shopper Marketing

Social Media

Sports Marketing

Strategic Planning in an E-Commerce Environment

Technology and Innovation Trends: A Primer for Marketers

 

 

專業(yè)分支：

品牌戰(zhàn)略(brand strategy)

內(nèi)容營銷(content marketing)

數(shù)字與交互(digital and interactive marketing )

市場分析(marketing analytics)

媒介戰(zhàn)略(media strategy)

戰(zhàn)略溝通(strategic communications)

申請要求: 官網(wǎng)無具體分?jǐn)?shù)要求

三、 南加州大學(xué)

官網(wǎng)：

https://gradadm.usc.edu/our-programs/annenberg-school-for-communication-and-journalism/

 

 

其開設(shè)的碩士專業(yè)有：

傳播管理 Communication Management

數(shù)字社會(huì)媒體 Digital Social Media

全球傳播 Global Communication 在倫敦和洛杉磯上課

新聞學(xué) Journalism

戰(zhàn)略公共關(guān)系 Strategic Public Relations

我重點(diǎn)向你推薦的是傳播管理 學(xué)制1年，共需修讀32個(gè)學(xué)分，要求申請者擁有本科學(xué)歷，不限專業(yè)背景。

https://annenberg.usc.edu/communication/communication-MCM

研究領(lǐng)域：

https://annenberg.usc.edu/communication/communication-mcm/admissions/areas-focus

市場傳播(Marketing Communication)

數(shù)字與娛樂管理(Media & Entertainment Management)

健康與社會(huì)變革傳播(Health & Social Change Communication)

國際與跨文化傳播(International & Intercultural Communication)

新傳播技術(shù)(New Communication Technologies)

組織與戰(zhàn)略企業(yè)傳播(Organizational & Strategic Corporate Communication)

申請要求：

https://annenberg.usc.edu/admissions/graduate-applicants/master-communication-management-fall-2018

截止時(shí)間：1.1 (9.1開通申請)

專業(yè)介紹：

Marketing Communication

The Marketing Communication track focuses on the management of business communication with customers, clients and general consumers outside the organization. It is particularly valuable for individuals with career interests in marketing and sales, publicity and promotions, market research, marketing management, social marketing, advertising, public relations, public communication campaigns, and public or community affairs.

Media & Entertainment Management

This Media and Entertainment track is for students who wish to pursue or expand careers in media and entertainment fields. Students will study the increasing complex possibilities afforded by the convergence and globalization of media and entertainment.

Health & Social Change Communication

The Health and Social Change Communication track centers on how to influence positive behavioral and social change through effective communication messages and campaigns. Topics covered in the courses in this track include audience analysis, marketing communication and the selection of media channels. It is particularly valuable for individuals with career interests in the health, non-profit and public sectors.

International & Intercultural Communication

The International and Intercultural Communication track is for students who wish to pursue or expand careers in international and intercultural communication management. Students will study the latest developments in communication technologies, organizations, industries, and markets in cross-national, cross-cultural contexts.

New Communication Technologies 

This certificate program is for students holding Master's deGREes who wish to deepen their understanding of new communication technologies’ impact on individual, organizations, and markets. Students will study foundational concepts and theories surrounding technologies, as well as the latest developments in the field.

Organizational & Strategic Corporate Communication

This track examines both the communication functions as well as the process of communication within organizations. It is particularly valuable for individuals with careers and/or career interests in human resource management, corporate communication, strategic planning, operations management, communication consulting, and other general management functions.
 

以上就是筆者推薦的幾所美國名校，想學(xué)去美國學(xué)傳媒專業(yè)的同學(xué)還不行動(dòng)起來。

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